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With this fictionalized story based on actual companies, leaders take into account a significant-priced compared to a small-Price addition to their item line.

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The event of Nike+ and outside of: connecting the physical globe of Activity Along with the social factor of digital.

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Together with interacting with friends during the program platform, Jonnalagadda was Element of the HBS Online Neighborhood, where by he networked with other gurus and continued discussions sparked by system articles.

Firms are facing an entirely new set of strategic questions when weighing possibilities in on line virtual worlds.

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